What is a simple way to engage in international marketing?

Licensing

Travel abroad

Communications

Cultural attainment

2
Companies are pursuing which objective when they start with
prices high and slowly drop them over time?

Market skimming

Market tactics

Focusing on market share

Market pricing

3
Which strategy uses the manufacturers advertising,
promotion, and other forms of communication to persuade consumers?

Push strategy

Upward strategy

Pull strategy

Downward strategy

4
What type of distribution places the goods or services in as
many outlets as possible?

Exclusive distribution

Marketing distribution

Selective distribution

Intensive distribution

5
Which agreements are not necessarily illegal, but they do
violate U. S. law if they tend to lessen competition substantially?

Loosening agreements

Promising agreements

Marketing agreements

Tying agreements

6
What is the practice that allows companies to maximize their
market share by believing a higher sales volume will lead to lower unit costs
and higher long-run profit while assuming the market price is sensitive?

Market skimming

Target pricing

Sensitive pricing

Market-penetration pricing

7
What type of deal takes place when the seller receives some
percentage of the payment in cash and the rest in products?

Compensation deal

Free trade

Offset

Barter

8
What type of marketing channel consists of an independent
producer, wholesaler(s), and retailer(s)?

Horizontal marketing system

Conventional marketing system

Vertical marketing system

Rectangular marketing system

9
What takes place when dealers purchase some or all of a
product line?

Full-line forcing

Forcing by brand

Half-line forcing

Part-line forcing

10
What mode of entry is it when local and foreign investors
share ownership and control?

Direct investment

Joint venture

Foreign investment

Sole proprietor

11
When a seller agrees to accept partial payment of products
manufactured with the supplied equipment it is called

price adaptation

trade agreements

buyback arrangement

free trade agreements

12
Which strategy is appropriate when there is low brand
loyalty in a category and brand choice is made in the store?

Downward strategy

Push strategy

Pull strategy

Side pull strategy

13
What type of marketing system includes the producer,
wholesaler(s), and retailer(s) acting as a unified system?

Rectangular marketing system

Vertical marketing system

Triangular marketing system

Horizontal marketing system

14
When companies estimate the demand and costs associated with
alternative prices, they will choose the price that produces

negative current profit

break-even current profit

lowest current profit

maximum current profit

15
Which companies have launched a website without any previous
existence as a firm?

Pure-click companies

Employee-centered companies

Customer-centered companies

Brick-and-click

16
Which marketing system is another channel development in
which two or more companies put together resources to exploit an emerging
market opportunity?

Vertical marketing system

Conventional marketing system

Strategic marketing system

Horizontal marketing system

17
Which type of distribution relies on some intermediaries
willing to carry a particular product?

Strategic distribution

Marketing distribution

Selective distribution

Planned distribution

18
What is an ultimate form of foreign involvement?

Foreign trade

Foreign investment

Direct investment

Direct ownership

19
What type of system does a firm employ to decide about the
most critical decisions management faces?

Advertising strategic system

Pulling system

Marketing channel system

Pushing system

20
When the number of intermediaries are severely limited, this
means an

inclusive distribution

exclusive distribution

strategic distribution

marketing distribution

21
What form describes a buyer and seller directly exchanging
goods with no money and no third party involved?

Barter

Auction

Offset

SaleWhat is a simple way to engage in international marketing? Licensing Travel abroad Communications Cultural attainment2Companies are pursuing which objective when they start with
prices high and slowly drop them over time? Market skimming Market tactics Focusing on market share Market pricing3Which strategy uses the manufacturers advertising,
promotion, and other forms of communication to persuade consumers? Push strategy Upward strategy Pull strategy Downward strategy4What type of distribution places the goods or services in as
many outlets as possible? Exclusive distribution Marketing distribution Selective distribution Intensive distribution5Which agreements are not necessarily illegal, but they do
violate U. S. law if they tend to lessen competition substantially? Loosening agreements Promising agreements Marketing agreements Tying agreements6What is the practice that allows companies to maximize their
market share by believing a higher sales volume will lead to lower unit costs
and higher long-run profit while assuming the market price is sensitive? Market skimming Target pricing Sensitive pricing Market-penetration pricing7What type of deal takes place when the seller receives some
percentage of the payment in cash and the rest in products? Compensation deal Free trade Offset Barter8What type of marketing channel consists of an independent
producer, wholesaler(s), and retailer(s)? Horizontal marketing system Conventional marketing system Vertical marketing system Rectangular marketing system9What takes place when dealers purchase some or all of a
product line? Full-line forcing Forcing by brand Half-line forcing Part-line forcing10What mode of entry is it when local and foreign investors
share ownership and control? Direct investment Joint venture Foreign investment Sole proprietor11When a seller agrees to accept partial payment of products
manufactured with the supplied equipment it is called price adaptation trade agreements buyback arrangement free trade agreements12Which strategy is appropriate when there is low brand
loyalty in a category and brand choice is made in the store? Downward strategy Push strategy Pull strategy Side pull strategy13What type of marketing system includes the producer,
wholesaler(s), and retailer(s) acting as a unified system? Rectangular marketing system Vertical marketing system Triangular marketing system Horizontal marketing system14When companies estimate the demand and costs associated with
alternative prices, they will choose the price that produces negative current profit break-even current profit lowest current profit maximum current profit15Which companies have launched a website without any previous
existence as a firm? Pure-click companies Employee-centered companies Customer-centered companies Brick-and-click16Which marketing system is another channel development in
which two or more companies put together resources to exploit an emerging
market opportunity? Vertical marketing system Conventional marketing system Strategic marketing system Horizontal marketing system17Which type of distribution relies on some intermediaries
willing to carry a particular product? Strategic distribution Marketing distribution Selective distribution Planned distribution18What is an ultimate form of foreign involvement? Foreign trade Foreign investment Direct investment Direct ownership19What type of system does a firm employ to decide about the
most critical decisions management faces? Advertising strategic system Pulling system Marketing channel system Pushing system20When the number of intermediaries are severely limited, this
means an inclusive distribution exclusive distribution strategic distribution marketing distribution21What form describes a buyer and seller directly exchanging
goods with no money and no third party involved? Barter Auction Offset Sale