Share a use case that you have found on the internet that showcases the impact online influencers had on an organization’s campaign. Clearly explain why you believe this is a good use case.  Week 5 Overview • Examine why online influencers are so important in effective digital public relations • List the three most important most important factors for identifying online influencers • Approach and engage with influencers • Develop an influencer map in support of your client’s public relations efforts 2 Why influencers are so important 3 The value of an influencer 4 The Three Rs to identify online influencers • Reach • Resonance • Relevance 5 To pay or not to pay? It depends. Really. 6 The traditional approach 7 The ‘always on’ approach 8 WIIFT 9 The importance of a good CTA What are you asking them to do? That’s the ‘CTA’ (Call to Action). If the WIIFT makes sense, the CTA will work. 10 The ‘ladder of engagement’ 11 Best practices 12 Measurement rules of thumb • • • • • A measurable objective is time-bound and quantifiable You must be able to tie it to business outcomes Don’t measure in a vacuum Measure consistently Measure only what matters 13 Developing your influencer map • • • • • What are the goals? Research and identify your influencers (use what you learned in the social listening portion) What’s the ask? Write your pitch Create your influencer matrix Any admin needs? 14 Purchase answer to see full attachment Tags: marketing New Approaches global brand massive changes reach out to customers Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with our company’shonor code & terms of service.