Please, work with a partner to analyze the following case and answer the questions.

Gosse, J. and Orchin, J. (2023).MVMT Strength: Lifting Profits.

Read the case, analyze to answer the questions, submit your responses in a written document (Word or PDF). We will explore this case further in a later assignment.

Perform a competitor and consumer analysis. What is the company’s competitive advantage?

What are some marketing plans that you would recommend for the company. Explain why.