Assignment – Apply: Product Worksheet
MKT/593 v5

Week 2 Environmental Analysis Worksheet

MKT/593 v5

Page 2 of 2

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Week 2 Environmental Analysis Worksheet
Complete the following:

The product

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Main features of the product

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Major benefits received by those using the product (How is it innovative?)

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Current branding strategies

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A description of pricing used at distribution levels and consumer levels

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Target market including Demographic or psychographic profile

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Identification of the overall market size

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Distribution: the plan for distribution

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Competitors

· Who are they, and current market share

· Competitive marketing strategies

· Product attributes

· Promotion

· Pricing

· Services offered

· Distribution network

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Discussion of your product’s strengths, weaknesses, and competitive trends. Include financial analysis, overall industry sales and market shares by segment and geographical region, profitability analysis including projected revenues and expenses, and other factors including trends and events.

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External conditions that may affect the product launch including:

· Social

· Cultural

· Demographic

· Economic

· Technological

· Political

· Legal

· Regulatory

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Ethical factors considered

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