week 1Answer the following questions.What is the marketing mix? Ch. 1.1Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan. Ch. 2.4week 2Hi Colleagues,Answer the two questions below1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3 2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4week 3Answer two of the three forum questions, listed below1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Ch 52. Describe the different market-segmenting strategies companies pursue and why. Ch. 53. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting? Ch 5\week 4Answer two of the three forum questions, listed below, for this week. .1. How do the product-dominant and service-dominant approaches to marketing differ? Ch. 62. What are the four types of consumer offerings? How do they differ from one another? Ch 63. Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6 & 7week 5Answer two out of the three forum questions, listed below, for this week. 1. Make a list of products you believe failed because of poor marketing channel choices.Ch 8 2. Why do marketing professionals care about and participate in supply chain decisions? Ch 93.Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not? Ch 10week 6Answer one of the forum questions, listed below. You can answer both and count one as a reply too.1. Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and as being less effective than it once was.Critics maintain that consumers tune out too many ads by channel surfing and that it is difficult to make a strong impression. The future, claim some, is with online advertising and m-commerce. Supports of television advertising disagree, contending that the multisensory impact of television is unsurpassed and that no other media option offers the same potential impact.Take a position on the issue by supporting one of the following statements:Television is still the most powerful advertising medium.Television advertising has faded in importance.weekweek 7Answer the forum questions, listed below, for this week. You need to answer at least one FQ by the end of Thursday so that your classmates have some discussion items to encourage discussion before the end of the week. All FQs need to be answered by the end of the week. Remember to provide at least two responses.Take a stance on the question listed below for this week’s forum. You need to post your main post by the end of Thursday so that your classmates have some discussion items to encourage discussion before the end of the week. All posts and replies need to be answered by the end of the week. Remember to provide at least two repliesOne debate in sales is about the impact of training versus selection in developing an effective sales force. Some observers maintain that the best salespeople are born that way and are effective due to their personalities and all the interpersonal skills they have developed over a lifetime. Others contend that application of leading-edge sales techniques can make virtually anyone a sales star.Take a position on the issue by supporting one of the following statements:The key to developing an effective sales force is selection.The key to developing an effective sales force is trainingweek 8Answer two of the three forum questions, listed below. 1. Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. Ch 152. Which pricing strategies have you noticed when you shop? Ch 153. PrWhat new products have you purchased in the last two yearWEEK 1Assignment OneChapter 1Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one standard and non-standard problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 2Assignment TWwoChapter 3 & 4Motivationis the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, anAmerican psychologist, developed the hierarchy of needs shown in Figure 3.4.1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization’s mission.3. Find an international version of an advertisement for one of the products.4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 3Assignment 3Chapter 51.Describe a product you like that you believe more people should .homeworkminutes.com/question/view/76107/APU-MKTG201-week-3-assignment#”>purchase. As a marketer, how would you reposition the product in the cusomer’s mind to increase its .homeworkminutes.com/question/view/76107/APU-MKTG201-week-3-assignment#”>purchase? Outline your strategy. Create a new tagline for this product.Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 4For the Mid-term you will create a new product and provide how you would market your product. You will need to provideinformation on how your product is superior to your competitions product.1) Define and explain each of the following tools/concepts below. The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: product, price, and service.2) Use two or more of the concepts from part 1 in your product assessment.3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketingThe mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimumof 4 body pages in length. This does not include the cover and reference pages.WEEK 5Assignment 5Would you like to own an all-electric car? Do you think there is a viable market for such a product?Provide secondary data to research the viability of selling electric cars profitably. Utilize some of the sources mentioned in chapter 10 of our e-book. Try to determine the population of electric-car buyers.Provide a research report based on your findings.Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 6Assignment InstructionsAssignment 6There are two parts to this assignment.Part 1: Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?Part 2–Youve been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEKAssignment 7Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 8Final Project: Covers chapters 1 through chapters 16In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is helpful to the organization. The final project in qualitative and you are not required to provide any quantitative data.Specific information on the marketing plan is in chapter 16 of our e-book.Figure 16.2 gives us an example of the Marketing Plan Outline.Please use any of the concepts we have covered within this course.The Final Project needs to be in a word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your workSubmit your work to turnitin and then to this assignment folder1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3 2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4week 31. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Ch 52. Describe the different market-segmenting strategies companies pursue and why. Ch. 53. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting? Ch 5\week 4Answer two of the three forum questions, listed below, for this week. .1. How do the product-dominant and service-dominant approaches to marketing differ? Ch. 62. What are the four types of consumer offerings? How do they differ from one another? Ch 63. Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6 & 7week 5Answer one of the forum questions, listed below. You can answer both and count one as a reply too.1. Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and as being less effective than it once was.Critics maintain that consumers tune out too many ads by channel surfing and that it is difficult to make a strong impression. The future, claim some, is with online advertising and m-commerce. Supports of television advertising disagree, contending that the multisensory impact of television is unsurpassed and that no other media option offers the same potential impact.Take a position on the issue by supporting one of the following statements:Answer the forum questions, listed below, for this week. You need to answer at least one FQ by the end of Thursday so that your classmates have some discussion items to encourage discussion before the end of the week. All FQs need to be answered by the end of the week. Remember to provide at least two responses.Take a stance on the question listed below for this week’s forum. You need to post your main post by the end of Thursday so that your classmates have some discussion items to encourage discussion before the end of the week. All posts and replies need to be answered by the end of the week. Remember to provide at least two repliesOne debate in sales is about the impact of training versus selection in developing an effective sales force. Some observers maintain that the best salespeople are born that way and are effective due to their personalities and all the interpersonal skills they have developed over a lifetime. Others contend that application of leading-edge sales techniques can make virtually anyone a sales star.Take a position on the issue by supporting one of the following statements:Answer two of the three forum questions, listed below. 1. Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. Ch 152. Which pricing strategies have you noticed when you shop? Ch 153. PrWhat new products have you purchased in the last two yearAssignment OneChapter 1Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one standard and non-standard problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 2Chapter 3 & 4Motivationis the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, anAmerican psychologist, developed the hierarchy of needs shown in Figure 3.4.1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization’s mission.3. Find an international version of an advertisement for one of the products.4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 3Assignment 3Chapter 51.Describe a product you like that you believe more people should .homeworkminutes.com/question/view/76107/APU-MKTG201-week-3-assignment#”>purchase. As a marketer, how would you reposition the product in the cusomer’s mind to increase its .homeworkminutes.com/question/view/76107/APU-MKTG201-week-3-assignment#”>purchase? Outline your strategy. Create a new tagline for this product.Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 42) Use two or more of the concepts from part 1 in your product assessment.3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketingAssignment 5Would you like to own an all-electric car? Do you think there is a viable market for such a product?Provide secondary data to research the viability of selling electric cars profitably. Utilize some of the sources mentioned in chapter 10 of our e-book. Try to determine the population of electric-car buyers.Provide a research report based on your findings.Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEK 6Assignment 6There are two parts to this assignment.Part 1: Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?Part 2–Youve been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.WEEKAssignment 7Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.