Web Campaign Proposal
ASSIGNMENT RULES: ? Please be aware that this assignment is hypothetical and all information in this
brief is provided in this context and does not represent real life. ? As this is a proposal, you are only required to suggest your ideas through the
pitch/proposal process, not implement them in real life.
THE TASK Prepare a web communications campaign plan in order to achieve the following
goals/objectives:
1. To increase awareness of Youth Corps Singapores role to their target public
as identified by you.
2. To create 2 different web communications strategy to encourage youths
(Group 1: Age of 15-25 and Group 2: Age of 26-35 of age) to step up and
volunteer.
3. To promote the various programmes that Youth Corps has and develop a
sustainable and integrated social media strategy for Youth Corps, leading up
to their mega signature event Youth Corps Service Week 2021 (the week of
March school holidays).
4. To propose content plan (with one example) and launch plan (timeline: refer
to the campaign timeline below) for Youth Corps Service Week.
5. Attract partnerships/sponsorship that are well-known in Singapore in order
to stretch the $5000 budget. (Realistic allocation)
6. Word limit: 1500 words excluding reference lists
7. 10 reference lists from Singapore News Article and Google Scholar (Journals
/ Article)
THE BRIEF Your task for this assignment is to develop a web communications campaign
proposal for Youth Corps Singapore.
Campaign Timeline 6 months from October 2020 March 2021
Initial campaign budget $5000 SGD, but your proposal should include ways to develop sponsorship partners
(exist in Singapore) and strategic alliances.
BACKGROUND AND ISSUE AS DESCRIBED BY THE CLIENT To support the Youth Corps Singapores teams communication strategy, the client
would like a web strategy proposal that utilises digital media, in particular social
media platform/s, to create a presence and engage Singaporean youths to step up
and volunteer.
Offline tactics can be incorporated that support the main web strategy. Note: any
offline tactics proposed must support your online strategy.
About Youth Corps Singapore: (Website: https://www.youthcorps.sg) Started in 2014 by the Ministry of Culture, Community and Youth and the National
Youth Council, Youth Corps Singapore is a national institution that empowers and
supports youths who are keen to serve the community. As the champion for youth
volunteerism to build active citizenry, Youth Corps harnesses the energy and
passion of youths to ignite positive change in the society.
With a focus on Social Inclusion and Sustainability, Youth Corps offers youths the
breadth and depth of volunteering opportunities in sectors such as seniors, children,
education, health, special needs, the environment, arts, sports and heritage.
(Find out more: https://www.youthcorps.sg/en/about-us/) (Find out more: https://www.youthcorps.sg/en/faqs/)
About Youth Corps Service Week Youth Corps Service Week (YCSW) is an annual signature initiative by Youth Corps
Singapore, comprising island-wide community service events that take place over
the week of March school holidays. As part of the national SG Cares Movement,
YCSW aims to rally and empower youths from all walks in life, to contribute to the
community to make Singapore a more caring and cohesive home for all.
(Find out more: https://www.youthcorps.sg/en/initiative/#community-service-events)
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