Directions
Using an example of a specific organization (not Uber), identify multiple strategies (using terms from the course) that are being used successfully.
What other strategies might that organization use if they need to change or find a “turnaround” strategy to maintain their competitive advantage (consider product or industry diversification, mergers and acquisitions, joint ventures/strategic alliances, and/or a strong differentiation strategy).
Use the Hales & Mclarney (2017) article as one of your sources.