Include one Tree Diagrams that outlines your consideration of various options and the critical path that you have drilled down to at least 5 levels of disaggregation. The tree diagrams sould be the ‘problem’ tree (i.e. possible utilization of the product/service and/or the marketing related regarding the launch of your product/service) 
I am working on a project that a company provide snow plowing in Japan,Hokkaido,Kamoenai area, because this area is rural that government may not provide this service.