The Final Paper should demonstrate
an understanding of the materials (texts, assignments, and discussions) covered
in this course.

Assume the role of Marketing Manager. Select a product (good or service) that
is sold in the United States and has sales opportunities in a foreign market.
Apply your critical thinking skills and the knowledge you have acquired
throughout this course and address the following in your Final Paper:
1. Describe the product you selected in
terms of the four utilities of customer value.
2. Identify the products target market
at home and in your stated foreign market.
3. Indicate the competition of the
product category in both home and foreign markets.
4. Explain how you would apply the
segmentation, targeting, and positioning (STP) approach to market the product
in the foreign market.
5. Discuss the major environmental
facts and trends in the foreign markets that might affect sales of the product.

6. Explain how you would develop,
execute. and measure a campaign for this product considering the four ps
(product, price, promotion, and place).
7. Discuss the U.S. and international
ethical marketing considerations.

Writing the Final Paper

The Final Paper:

1. Must be eight- to ten- double-spaced pages in length, and formatted
according to APA style as outlined in the Ashford Writing Center (not including
the title and reference pages).

2. Must include a title page with the following:

a. Title of paper
b. Students name
c. Course name and number
d. Instructors name
e. Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis
statement.

4. Must address the topic of the paper with critical thought.

5. Must end with a conclusion that reaffirms your thesis.

6. Must use at least five scholarly references in addition to the course text.

7. Must document all sources in APA style, as outlined in the Ashford Writing
Center.

8. Must include a separate reference page, formatted according to APA style as
outlined in the Ashford Writing Center.
The Final Paper should demonstrate
an understanding of the materials (texts, assignments, and discussions) covered
in this course.

Assume the role of Marketing Manager. Select a product (good or service) that
is sold in the United States and has sales opportunities in a foreign market.
Apply your critical thinking skills and the knowledge you have acquired
throughout this course and address the following in your Final Paper: 1. Describe the product you selected in
terms of the four utilities of customer value. 2. Identify the products target market
at home and in your stated foreign market. 3. Indicate the competition of the
product category in both home and foreign markets. 4. Explain how you would apply the
segmentation, targeting, and positioning (STP) approach to market the product
in the foreign market. 5. Discuss the major environmental
facts and trends in the foreign markets that might affect sales of the product.
6. Explain how you would develop,
execute. and measure a campaign for this product considering the four ps
(product, price, promotion, and place). 7. Discuss the U.S. and international
ethical marketing considerations.
Writing the Final Paper

The Final Paper:

1. Must be eight- to ten- double-spaced pages in length, and formatted
according to APA style as outlined in the Ashford Writing Center (not including
the title and reference pages).

2. Must include a title page with the following:

a. Title of paper
b. Students name
c. Course name and number
d. Instructors name
e. Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis
statement.

4. Must address the topic of the paper with critical thought.

5. Must end with a conclusion that reaffirms your thesis.

6. Must use at least five scholarly references in addition to the course text.

7. Must document all sources in APA style, as outlined in the Ashford Writing
Center.

8. Must include a separate reference page, formatted according to APA style as
outlined in the Ashford Writing Center.