Industry Analysis Report Requirements
Write a concise overview of the industry (2-3 pages) of interest. Briefly address historically the nature of
the industry and its potential growth opportunities. Specifically, an overview of the industry should
include its competitors (geographical growth, consumer base, price fluctuations, past performances and
income projections) and their business models i.e., their operations, revenue sources, customer base,
products, and financing.
Suggested topics of coverage include the following:
Review Available Reports
? Refer to relevant industry reports and statistics—consult with a physical or virtual librarian or
reputable online source(s).
? Always cite reference source(s) used.
? The use of existing analysis reports is acceptable however the volatility of the industry should be
considered—always envisage the market relevancy.
Understanding the Industry and its Parts
? An industry may consist of subsidiary markets. For example, the chemical industry subsidiary
markets include Fertilizers, Pesticides, Paints, Varnishes, Organic chemical, etc.
? Therefore, it is important to focus only on the relevant industry or its subsidiary industry. Lest
you run the risk of erroneously analyzing unrelated tangential segments of the industry.
Supply & Demand Scenario
? Examine the industry demand-supply scenario by studying its past trends and forecasted trends.
? Perform a comparative analysis of competitors to establish an economic health baseline i.e.,
typical loss ratios, profit margins, risk factors.
Porter’s Competitive Scenario
? Review the competitive scenario by using Porter’s Five Forces Model.
? This model acts as the de facto framework for many industry analysis.
? In this model, five parameters are analyzed to see the competitive landscape.
o
o
o
o
o
Barriers to Entry
Supplier Power
Threat of Substitutes
Buyer Power
Degree of Rivalry
Recent developments
? Consider incorporating influencing factors at the macro-level such as disruptive technologies,
global initiatives, green considerations, government, etc.
https://www.financewalk.com/industry-analysis/
BUA 3305: MIS Analysis and Design
Milestone 2: Industry Analysis Report, Interview Questionnaire, and Meeting Agenda ?Guidelines and
Rubric
For this milestone, you will narrow your focus and confirm the specific small business or organization client for your Management Information
System Analysis and Design Project Report. To gather some of the information needed to complete this project, you will perform industry
research and then interview a contact from your small business or organization client.
To complete this milestone assignment, review the Final Project document and then complete the following steps:
Step 1: Narrow your focus for the final project. Reach out to at least one of the small businesses or organizations that you were considering
focusing on for your final project in Milestone 1 to confirm that the company is available and willing to work with you.
Step 2: Schedule an appointment date and time for conducting an interview with the small business or organization client who has agreed to work
with you.
Step 3: Review the Industry Analysis Report Requirements document and perform industry research on the small business or organization. You
will use the information you gather through your research to write a concise overview (two to three pages) of the industry of interest in an Industry
Analysis Report. Specifically, your Industry Analysis Report should address the following:
? Identify the small business or organization client that you will be focusing on for your final project
? Briefly address historically the nature of the industry and its potential growth opportunities
? Provide an overview of the industry competitors (factors to consider might include geographic growth, consumer base, price fluctuations,
past performance, and income projections)
? Describe the industry’s business models (i.e., their operations, revenue sources, customer base, products, and financing)
Step 4: Review the Final Project document and create at least three open-ended questions for each section of the project report, as well as any
other open-ended questions that will help you gather the information needed to complete the final project requirements. Your interview
questionnaire should consist of a total of at least forty interview questions.
1
BUA 3305: MIS Analysis and Design
Step 5: Create a meeting agenda for a 30-60 minute interview appointment so that your contact will know what to expect and you will be
prepared for the meeting. Be sure to include the following elements in your agenda:
? Identify the date and time of your interview appointment at the top of the agenda
? Outline how the agenda will be structured to include the following elements during the meeting: introduction of participants, formal
interview questions, and general summary and open Q&A session
Guidelines for Submission:? Your milestone submission will consist of three documents:
1. Industry Analysis Report (submitted as a Microsoft Word document, two to three pages in length, double-spaced, 12 point type, with
references cited in APA Style)
2. Interview questionnaire (submitted as a Microsoft Word document)
3. Meeting agenda (submitted as a Microsoft Word document)
Instructor Feedback:? This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.
Rubric
Criteria
Exemplary (100%)
Industry
Analysis
Report:
Identifies the small business or organization
client.
Industry
Analysis
Report:
Industry
Analysis
Report:
Needs Improvement (75%)
Not Evident (0%)
N/A
Value
5
Does not identify the small business or
organization client.