Conduct a basic SWOT analysis for McDonald’s.
1) List and clearly label at least TWO (2) factors for each category (2 strengths, 2 weaknesses, 2 opportunities, 2 threats).
2) If you were looking to open a McDonald’s franchise outside the U.S., where would it be? WHY? Rationalize your decision and support it with data about your location and what we learned in this chapter about assessing global expansion opportunities.