Signature Assignment: Strategic Analysis
Exam Content
In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy.  Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.
You can also access specific information about a variety of businesses in the University Library by searching the following databases:
University Library > Research Databases > B > Business Source Complete
University Library > Research Databases > E > EDGAR

University Library > Research Databases > P > Plunkett Research Online

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Write an analysis. When writing your analysis, complete the following:
Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
Determine strategies for achieving a sustainable competitive advantage (see Chap. 5) in the marketplace and increasing financial performance.
Create a plan to implement the strategies you selected.