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service marketing assignment 2

service marketing assignment 2

After reading Chapter 4, answer the following questions for the Chapter opening Vignette: Zane’s Cycles: Service as a Strategic Differentiator

Which of the service strategies used by Zane’s Cycles gives you a real ‘wow?’ Why?
Do you know of an ‘entrepreneurial’ service provider that currently uses service strategies in a similar way to provide exemplary customer service? Describe.

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