You learned about emotional intelligence and its four domains.  Thinking about how soon your lack of (self-awareness or self-management) led you to make a bad decision.  describe what happened
Because learning changes everything. ®
Chapter 1
Establishing
Credibility
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Learning Objectives
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Explain the importance of establishing
credibility for business communications.
Describe how competence, caring, and
character affect your credibility as a
communicator.
Define and explain business ethics, corporate
values, and personal values.
Explain the FAIR approach to ethical business
communications.
Why Does This Matter?
Credibility
•
Your reputation for being trustworthy.