Research and write a short 3-4 page response in APA format about Nike.Topic:  Why is holding on to a good reputation not as easy as it appears in today’s marketplace?  Consider the challenges that may appear for a company in an IMC from a Public Relations, Publicity and/or corporate advertising perspective.  Here is a guide to follow: Page 1 – Title PagePage 2 – IntroductionPage 3 – 4 Response to QuestionPage 5 – ConclusionPage 6 – Reference Page