Week 1 discussion
Respond to the following in a minimum of 175 words:

Read the article, Special Issue on Brand Equity, Branding, and Marketing Communications in Emerging Markets.

What are some significant marketing trends that you have personally recognized in the macroenvironment?

Can you identify some of the core strategy issues that firms face when they go global?

Can you explain three ways that economies of scale produce cost advantages in your industry?