Question 1(1 point)
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Which of
the following is a type of sampling that allows the researcher to ascertain the
sampling error accurately?
Question
1 options:

1)

convenience
sample

2)

cluster sample

3)

judgment
sample

4)

quota
sample

5)

nonprobability
sample

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Question 2(1 point)
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Which of
the following statements regarding marketing intelligence is true?
Question
2 options:

1)

Marketing
intelligence typically involves sensitive and confidential information kept
out of the public domain.

2)

The
advantage of using competitive intelligence is negligible as it is based on
internal sources of data only.

3)

All
marketing intelligence is available at no cost to all potential users.

4)

Marketing intelligence involves
publicly available information.

5)

Marketing
intelligence gathering is more focused on gaining insights into a firm’s
consumers’ activities than its competitors’ activities.

Save
Question 3(1 point)
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The
marketing department at Hammond Corp. is attempting to track competitors’
actions and obtain early warnings of the opportunities and threats in the
highly competitive electronic gadgets market it operates in. To achieve this
goal, which of the following would be the best source of information for the
department?
Question
3 options:

1)

sales
data from the stores that have a tying-arrangement with Hammond Corp.

2)

archival
data on company performance and organizational history

3)

data provided from competitive
marketing intelligence exercises by Hammond Corp.

4)

data
collected from the Web providing a general insight into the needs for all
electronic goods manufacturers

5)

data
relating to employee performance and retention over the last two quarters
in Hammond Corp.

Save
Question 4(1 point)
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Ideally,
a sample should be representative so that the researcher can make accurate
estimates of the thoughts and behaviors of the larger population.
Question
4 options:

1) True

2) False

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Question 5(1 point)
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Major
suppliers and resellers cannot serve as important sources of intelligence
information for marketing decision making.
Question
5 options:

1) True

2) False

Question 6(1 point)
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Primary
data can usually be obtained more quickly and at a lower cost than secondary
data.
Question
6 options:

1) True

2) False

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Question 7(1 point)
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In CRM,
findings about customers discovered through ________ techniques often lead to
marketing opportunities.
Question
7 options:

1)

value
marketing

2)

data mining

3)

test
marketing

4)

neuromarketing

5)

serial
processing

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Question 8(1 point)
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Which of
the following is true with regard to survey research?
Question
8 options:

1)

It is the most widely used method for
gathering primary data.

2)

It is the
most widely used method for establishing causal relationships.

3)

It is
identical to the ethnographic research approach in terms of methodology.

4)

It is
seldom used to collect data for descriptive research.

5)

It is
seldom used in research as it is an inflexible tool for data collection.

Save
Question 9(1 point)
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Survey
research is best suited for gathering descriptive information and experimental
research is best suited for gathering causal information.
Question
9 options:

1) True

2) False

Save
Question 10(1 point)
.gif” alt=”Question 10 unsaved”>
A
researcher is conducting a study on a new type of insurance that has been released
for professionals in jobs that pose a high risk to their life. The researcher,
who has substantial experience in this field, has decided to select people who
serve as fire fighters and fighter pilots following his own assessment of the
people who would serve as good prospects for this insurance. The researcher has
used ________ sampling here.
Question
10 options:

1)

stratified random

2)

cluster

3)

simple
random

4)

judgment

5)

probability

Question 11(1 point)
.gif” alt=”Question 11 unsaved”>
Vincent Medicals released a
cosmetic that claimed to make skin “nine times smoother” based on a
research study using thirty female respondents who were chosen by a convenience
sample and had utilized a wide range of cosmetics. The research study revealed
a mild correlation between using the new product by Vincent Medicals and
experiencing healthier skin. Which of the following should Vincent Medicals do
in this scenario?

Question 11 options:

1)

It
should market the product as planned with the promotional line of
“nine times smoother.”

2)

It
should modify the results of the study to ensure that at least a moderate
correlation is seen.

3)

It should report the result as it is,
to protect consumers’ best interests and its own.

4)

It
should ensure that its product composition is not altered significantly
and then release the product in the market as planned.

5)

It
should conduct an experimental research study as that may lead to better
results of the efficacy of the new product.

Save

Question
12(1 point)
.gif” alt=”Question 12 unsaved”>
Which of the following is a
common source of data supplied to internal databases?

Question 12 options:

1)

the mass
media

2)

the
stockholders

3)

the marketing department

4)

the
competitors

5)

the Web

Save

Question
13(1 point)
.gif” alt=”Question 13 unsaved”>
In a simple random sample,
________.

Question 13 options:

1)

the
population is divided into mutually exclusive groups (such as age groups),
and random samples are drawn from each group

2)

the
researcher selects the easiest population members from which to obtain
information

3)

the
researcher finds and interviews a prescribed number of people in each of
several categories

4)

every member of the population has a
known and equal chance of selection

5)

the
population is divided into mutually exclusive groups (such as blocks), and
the researcher draws a sample of the groups to interview

Save

Question
14(1 point)
.gif” alt=”Question 14 unsaved”>
Vernon Producers are running a
series of marketing exercises to price their new range of goods suitably. With
this purpose in mind, they have sold one of their key new products at two
different prices in two different locations, holding all other factors like
quality, promotion, customer service, and so on constant. This is an example of
________ research.

Question 14 options:

1)

exploratory

2)

descriptive

3)

causal

4)

focus
group

5)

ethnographic

Save

Question
15(1 point)
.gif” alt=”Question 15 unsaved”>
A marketing information system
begins with the step of ________.

Question 15 options:

1)

generating
insights into the consumption patterns seen in the market

2)

analyzing
the results of marketing research studies

3)

developing
information from internal or external sources

4)

assessing the information the company
needs

5)

hiring
marketing research firms to conduct research for the company

Question 1(1 point) .gif” alt=”Question 1 unsaved”>Which of
the following is a type of sampling that allows the researcher to ascertain the
sampling error accurately?Question
1 options:1)convenience
sample2)cluster sample3)judgment
sample4)quota
sample5)nonprobability
sampleSaveQuestion 2(1 point) .gif” alt=”Question 2 unsaved”>Which of
the following statements regarding marketing intelligence is true?Question
2 options:1)Marketing
intelligence typically involves sensitive and confidential information kept
out of the public domain.2)The
advantage of using competitive intelligence is negligible as it is based on
internal sources of data only.3)All
marketing intelligence is available at no cost to all potential users.4)Marketing intelligence involves
publicly available information.5)Marketing
intelligence gathering is more focused on gaining insights into a firm’s
consumers’ activities than its competitors’ activities.SaveQuestion 3(1 point) .gif” alt=”Question 3 unsaved”>The
marketing department at Hammond Corp. is attempting to track competitors’
actions and obtain early warnings of the opportunities and threats in the
highly competitive electronic gadgets market it operates in. To achieve this
goal, which of the following would be the best source of information for the
department?Question
3 options:1)sales
data from the stores that have a tying-arrangement with Hammond Corp.2)archival
data on company performance and organizational history3)data provided from competitive
marketing intelligence exercises by Hammond Corp.4)data
collected from the Web providing a general insight into the needs for all
electronic goods manufacturers5)data
relating to employee performance and retention over the last two quarters
in Hammond Corp.SaveQuestion 4(1 point) .gif” alt=”Question 4 unsaved”>Ideally,
a sample should be representative so that the researcher can make accurate
estimates of the thoughts and behaviors of the larger population.Question
4 options:1) True2) FalseSaveQuestion 5(1 point) .gif” alt=”Question 5 unsaved”>Major
suppliers and resellers cannot serve as important sources of intelligence
information for marketing decision making.Question
5 options:1) True2) FalseQuestion 6(1 point) .gif” alt=”Question 6 unsaved”>Primary
data can usually be obtained more quickly and at a lower cost than secondary
data.Question
6 options:1) True2) FalseSaveQuestion 7(1 point) .gif” alt=”Question 7 unsaved”>In CRM,
findings about customers discovered through ________ techniques often lead to
marketing opportunities.Question
7 options:1)value
marketing2)data mining3)test
marketing4)neuromarketing5)serial
processingSaveQuestion 8(1 point) .gif” alt=”Question 8 unsaved”>Which of
the following is true with regard to survey research?Question
8 options:1)It is the most widely used method for
gathering primary data.2)It is the
most widely used method for establishing causal relationships.3)It is
identical to the ethnographic research approach in terms of methodology.4)It is
seldom used to collect data for descriptive research.5)It is
seldom used in research as it is an inflexible tool for data collection.SaveQuestion 9(1 point) .gif” alt=”Question 9 unsaved”>Survey
research is best suited for gathering descriptive information and experimental
research is best suited for gathering causal information.Question
9 options:1) True2) FalseSaveQuestion 10(1 point) .gif” alt=”Question 10 unsaved”>A
researcher is conducting a study on a new type of insurance that has been released
for professionals in jobs that pose a high risk to their life. The researcher,
who has substantial experience in this field, has decided to select people who
serve as fire fighters and fighter pilots following his own assessment of the
people who would serve as good prospects for this insurance. The researcher has
used ________ sampling here.Question
10 options:1)stratified random2)cluster3)simple
random4)judgment5)probability.gif” alt=”Question 11 unsaved”>Vincent Medicals released a
cosmetic that claimed to make skin “nine times smoother” based on a
research study using thirty female respondents who were chosen by a convenience
sample and had utilized a wide range of cosmetics. The research study revealed
a mild correlation between using the new product by Vincent Medicals and
experiencing healthier skin. Which of the following should Vincent Medicals do
in this scenario?

1)It
should market the product as planned with the promotional line of
“nine times smoother.”

2)It
should modify the results of the study to ensure that at least a moderate
correlation is seen.

3)It should report the result as it is,
to protect consumers’ best interests and its own.

4)It
should ensure that its product composition is not altered significantly
and then release the product in the market as planned.

5)It
should conduct an experimental research study as that may lead to better
results of the efficacy of the new product..gif” alt=”Question 12 unsaved”>Which of the following is a
common source of data supplied to internal databases?

1)the mass
media

2)the
stockholders

3)the marketing department

4)the
competitors

5)the Web.gif” alt=”Question 13 unsaved”>In a simple random sample,
________.

1)the
population is divided into mutually exclusive groups (such as age groups),
and random samples are drawn from each group

2)the
researcher selects the easiest population members from which to obtain
information

3)the
researcher finds and interviews a prescribed number of people in each of
several categories

4)every member of the population has a
known and equal chance of selection

5)the
population is divided into mutually exclusive groups (such as blocks), and
the researcher draws a sample of the groups to interview.gif” alt=”Question 14 unsaved”>Vernon Producers are running a
series of marketing exercises to price their new range of goods suitably. With
this purpose in mind, they have sold one of their key new products at two
different prices in two different locations, holding all other factors like
quality, promotion, customer service, and so on constant. This is an example of
________ research.

1)exploratory

2)descriptive

3)causal

4)focus
group

5)ethnographic.gif” alt=”Question 15 unsaved”>A marketing information system
begins with the step of ________.

1)generating
insights into the consumption patterns seen in the market

2)analyzing
the results of marketing research studies

3)developing
information from internal or external sources

4)assessing the information the company
needs

5)hiring
marketing research firms to conduct research for the company