I am working on a project that a company provide snow plowing in Japan,Hokkaido,Kamoenai area, because this area is rural that inadequate infrastructure from government.
u will need to do research about this area and  analyze of the market space of this upgraded product/service ( market size, etc) including the key customer pain points that you wish to re-solve
My group member is going to make a revenue scheme based on this market sapce analysis paper, so u will have to analyze deeply.