Principles of Marketing Management
Read the article at the link below and watch the video found in the link.
https://www.cnn.com/2020/06/19/business/racist-brands-aunt-jemima-chiquita/index.html
Then, write a thoughtful and well organized answer (200-250 words) to
1. is dropping racist brands a response to SWOT analysis done by Pepsi (and other similar companies)? What part of the SWOT are they responding to?
Note: there is a rubric attached for grading criteria. Your answer should reflect your own ideas.