Part-A
The form versus function debate applies in many arenas,
including marketing. Some marketers believe that product performance is the end
all and be all. Other marketers maintain that the looks, feel, and other design
elements of products are what really make the difference.
Take a position: Product functionality is the key to brand
success versus product design is the key to brand success.
Part B: Is the Right
Price a Fair Price?

Prices are often set to satisfy demand or to reflect the premium that consumers
are willing to pay for a product or service. Some critics shudder, however, at
the thought of $2 bottles of water, $150 running shoes, and $500 concert
tickets.
Take a position:
Prices should reflect the value that consumers are willing to pay versus prices
should primarily just reflect the cost involved in making a product or service.
Part-AThe form versus function debate applies in many arenas,
including marketing. Some marketers believe that product performance is the end
all and be all. Other marketers maintain that the looks, feel, and other design
elements of products are what really make the difference.Take a position: Product functionality is the key to brand
success versus product design is the key to brand success.Part B: Is the Right
Price a Fair Price?
Prices are often set to satisfy demand or to reflect the premium that consumers
are willing to pay for a product or service. Some critics shudder, however, at
the thought of $2 bottles of water, $150 running shoes, and $500 concert
tickets.Take a position:
Prices should reflect the value that consumers are willing to pay versus prices
should primarily just reflect the cost involved in making a product or service.