Describe a company that you believe represents the 4Ps well, and provide examples of why you believe they are successful at it (Product, Price, Place, and Promotion).

Describe a company that you believe does not do well putting the 4Ps into practice, and provide two (2) examples of why you believe they struggle at it.

What recommendations would you give the company who needs to update their approach?

Many of you might be new to the study of marketing. When you hear the word “marketing”, what do you think of?

Remarks: You must cite two (2) references.