Competency Prepare and evaluate the use of media visuals to improve persuasive and marketing communication. Scenario You are a visual communication expert for a company that creates and maintains websites for a large medical organizations. They called a meeting a few days ago to bring various departments together for a “think tank” session. The goal of this session was to update the images and visual elements on the website of your newest client: a large medical facility’s website. Currently, they are using the same website images across all websites in the following American locations: New York City, Miami, Phoenix, and Denver. As the meeting progressed, several people posed several situational conversations. You took careful notes during the meeting, and as you review them at home, you decide to create a PowerPoint to address all the issues discussed. In your 2-3-page writing paper with PowerPoint slide, you will outline the importance of using cultural familiarity, perspective framing, and emotional appeal in order to visually persuade viewers in all of these different locations. For clarity, you decide to include specific visual images and examples that could replace current website images for each situation. You review the situational conversation notes: 1. Carol asks: “Why can’t we just use the same images that are already being used for all the different locations? All the images of the medical staff look American enough.” 2. Daniel states: “Let’s use images of families in all of the images that scroll through the main website page. That will catch everyone’s eye-everyone has a family somewhere.” 3. Caleb questions: “The pictures we use should all be outdoors and of people having fun. Isn’t that what all patients want to see when they visit the medical facilities website?” 4. Heather states: “Maybe we should think like the potential patients that might visit this website. What would those patients want to see regarding this facility?” 5. Samuel asks: “How can we use images to get people to feel like they will get better, or experience a miracle, or receive better treatment here than at some other facility?” REQUIREMENT • • 2-3-page writing paper on PowerPoint slide findings 13 PowerPoint slides total o Title slide o cultural familiarity for New York City o cultural familiarity for Miami o cultural familiarity for Phoenix o o o o o o o o o cultural familiarity for Denver framing viewer perspective for New York City framing viewer perspective for Miami framing viewer perspective for Phoenix framing viewer perspective for Denver visual emotional appeal for New York City visual emotional appeal for Miami visual emotional appeal for Phoenix visual emotional appeal for Denver GRADING RUBRIC GUIDELINE WHEN WRITING PAPER AND PUTTING POWERPOINT SLIDE TOGETHER. A – 4 – Mastery thoroughly discusses the importance of cultural familiarity and includes improved website image examples. A – 4 – Mastery thoroughly discusses the importance of framing viewer perspective and includes improved website image examples. A – 4 – Mastery thoroughly discusses the importance of visual emotional appeal and includes improved website image examples. RESOURCES Resource to view locations, medical health, language, income, etc. https://www.census.gov/quickfacts/fact/table/US/PST045219 Purchase answer to see full attachment Tags: social media media visuals medical organization Visual emotional appeal persuasive communication User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.