MKT 402 – Marketing Pricing ‘ Week 7 ‘ Discussion Question 2 :”Applying Costs”Please respond to the following:Determine the industries you believe most frequently use activity-based costing and explain why.Analyze the ‘Peak Pricing: An Application of Incremental Costing’ from Chapter 9 example and compare this example of peak and off-peak pricing to a local electricity provider and its pricing strategy. In your comparison, argue whether your local company is more or less profitable when implementing the type of pricing strategy it is using.