Instructions

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.

Required Marketing plan Headings:

Executive Summary

Situation Analysis

-Market Summary

-Target Markets

Marketing Demographics

-Geographics

-Demographics

-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

-Marketing objectives

-Financial objectives

-Positioning strategy

Marketing tactics

-Product

-Price

-Distribution

-Communication

-Research

Financials

-Break-Even Analysis

-Sales Forecast

-Marketing Budget

You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.

Course Objectives:

1. Develop a Marketing Plan.

2. Define the types of marketing research.

3. Analyze potential pricing alternatives.

4. Define channel strategy

5. Design a sales management plan.

6. Define the process for bringing a new product or service to market.

Bottom of Form

Please see below for approved in your week one proposal.

Burgle Clothing marketing Plan

The marketing plan refers to Burgle Clothing, a fashion and design company that plans to take the market by storm in the next five years. Hence, the marketing plan will serve the interests and objectives of the company in the stipulated time frame. The marketing plan’s main purpose is to ensure that the founders are able to gain an opportunity in securing additional funding in supporting growth and informing its employees regarding the company’s current status and direction. Despite Burgle having an operational history of about three years ago, the company is currently experiencing some significant success in its market of operation. The company has been able to experience greater-than-anticipated demand for its clothing products. According to the image and brand of the company, the results include developing a target market of sport-minded consumers and sports retailers. It has made a marketing space for its products throughout global and local markets, influencing it to make a name for itself even when there are larger brands such as Prada, Adidas, Puma, and Chanelle. These are companies that have remained competitive for many decades and somehow limit small companies such as Burgle Clothing from doing well in the market of operations.

The marketing plan shows significant interests of the company in extending their product line and ensuring there are additional product lines in the shop. Additionally, the company would like to explore opportunities through the internet through launching its online platform for its different consumers and customers. The marketing environment has remained receptive to the high-quality products of the company (Bilgin, 2018). It ensures that it comes up with trendy colors with logos reflecting outdoor enthusiasts around the market. Over the next five years, the company will have an opportunity of ensuring it cements its innovation and creativity through offering new products and attract more customers.

References

Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.