Midterm Exam ENGL 1302—use the ad “Peter H. Coors- I’m the NRA” for the midterm

1. What are the appeals to ethos of Peter Coors (& the NRA) in the advertisement? What makes you think so? Pick 2 appeals to ethos and argue how each appeal is meant to make the target audience view Coors (NRA). Be sure to explain how the appeal is made, what it suggests about the man (and the association), and why it appeals to the audience.

2. How does the comparison that “hunting is like bowling, fishing, and dirtbiking” work as persuasive appeal? Be sure to explain what the comparison suggests, and how and why it is meant to work.

3. What are 2 examples of the appeal to pathos in the ad? How and why is each meant to persuade the audience? Be sure to explain how your claim works to emotionally move the target audience.

4. What is meant by the “legitimate” and “illegitimate” “use of a firearm” in this ad? Be specific as to what you believe each means and how each is meant to be used to persuade.

5. What is the myth (Barthes mythology) of hunting, as it exists in the world of this ad?

6. Explain one of the fallacies from the ad and how it works and why it is persuasive to the target audience.

7. Explain an appeal in the advertisement (other than appeals to ethos, pathos, and logos—like appeal to history or guilt or fear etc…) and how that appeal works to persuade the audience about Peter Coors and/or the NRA.

8. How is diction (specific word choice that generates an effect) used in the ad to persuade? Support your claim with specific evidence and reasoning from the ad.

9. Noting the target audience, what is the goal (or intent) of the ad? What is being “sold”? Provide specific evidence for your conclusion.

10. Find an appeal to logos in the ad and explain how it is meant to support the central argument and how it persuades the target audience.