7/4/2020 Midterm Project Part 1: Message & Media

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Midterm Project Part 1: Message & Media

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Note: For this week you only need to view this assignment to move ahead in the module. You have until Sunday at 11:59 PM to complete this assignment.

Overview

Media has a large effect on campaigns. For this assignment you will choose 2 political commercials from each of the Trump and Clinton 2016 campaigns (4 total) and analyze each of them for the following:

What do you see in the commercial? Describe images or text. What do you hear in the commercial? Describe voices, music, background sound effects. What do you think the commercial producers want you to feel or think? What makes you say this? Do you think the ad is effective? Why or why not?

Please write in full sentences!

Some useful websites to find political commercials from the 2016 campaign include:

The Living Room Candidate (http://www.livingroomcandidate.org/commercials/2012) (Note: ads are not closed- captioned, but do include a transcript)

Team Trump YouTube Channel (https://www.youtube.com/channel/UCbElcfNJQJHYiNoaV8F7E5g) (Note: ads have auto-captioning)

http://www.livingroomcandidate.org/commercials/2012
https://www.youtube.com/channel/UCbElcfNJQJHYiNoaV8F7E5g
7/4/2020 Midterm Project Part 1: Message & Media

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Hillary Clinton YouTube Channel (https://www.youtube.com/channel/UCLRYsOHrkk5qcIhtq033bLQ) (Note: ads have auto-captioning)

Please use this template to help organize your thoughts, Ad Comparison Chart .

How to Complete Your Assignment 1. Submit your work here in the CANVAS system as a Word 97-2003, .docx or other word processing file. (Google Docs

(http://docs.google.com/) , Open Office (https://www.openoffice.org/) are also acceptable. If you are using iWorks, please convert to one of these files, as your instructor may not be able to view your document.)

Directions to Submit 1. On the right hand Menu, you will see a SUBMIT ASSIGNMENT button with a white plus sign. 2. Click on the SUBMIT ASSIGNMENT button. Then click BROWSE to look for your file on your computer.

When done, click the SUBMIT ASSIGNMENT button.

https://www.youtube.com/channel/UCLRYsOHrkk5qcIhtq033bLQ
https://canvas.pasadena.edu/courses/1105649/files/66451290/download?wrap=1
https://canvas.pasadena.edu/courses/1105649/files/66451290/download?wrap=1
http://docs.google.com/
https://www.openoffice.org/
7/4/2020 Midterm Project Part 1: Message & Media

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Midterm Project Part 1: Message & Media ?

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