In an extended paragraph, provide a description of your town/county.  Focus not just on the physical details, but on  the people and overall history.  Your goal is to characterize the  town/county in a way that would appeal to the residents themselves.  An  authentic description will be more appealing than one that overly  glorifies.
To assist you in your description, research travel guides or town  websites, local blogs–anything that gives an insider look at the  town.  Include two quotes from sources such as these in your description.
Consider the ways of appealing to emotion within the description.