Part 7 
Objectives and Goals 
¢ Expected results
o Within course time frame
o Future 
Strategic and Tactical Recommendations
¢ Strategy to accomplish goals
o The tactics to meet the strategic goals
Message 
¢ Explanation and justification of message
¢ Consistent layout design and mandatory inclusions
¢ Examples of message and graphics
Promotions
¢ Explanation and justification of promotions
¢ Examples of promotional tools 
Media
¢ Media Chart of all running Marketing Communications advertising and promotions
Measurement 
¢ How will we measure the success?
o Benchmark and success measurement