Construct an Internal Factor Evaluation (IFE) Matrix for Coca-Cola

Assignment Details:

-Prepare Internal Factor Evaluation (IFE) and Financial Ratios for the Coca-Cola Company.

-For the Financial Ratios make sure to use the Coca-Cola revenue statement and balance sheet.

-Attached is Table 4-8, where additional resources can be found. Locate as many Coca-Cola financial ratios as possible. Record your sources and answer the below questions.

What strategies do you think would allow Coca-Cola to capitalize on its major strengths?
What strategies would allow Coca-Cola to improve on its major weaknesses?

-Analysis and conclusions must be in narrative form. Must list references.

Textbook Reference:
David, F., David, F., & David, M. (2019). Strategic Management: Concepts and Cases a Competitive Advantage Approach (17th ed.). Upper Saddle River, NJ: Pearson.