Choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization. what business it is in, and set out the problem that needs to be solved. This should include situational analysis. 
Note: Paper length: 1000 Words plus. (not including title page and references). 
It should be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.