1) Explain why Facebook would use certain metrics to inflate video metrics? What are the benefits given that Facebook is a dominate social media platform already worthy to spend advertising dollars.
2) What are the downsides of using inaccurate metrics? Search online for a real business or organization that has changed their relationship with Facebook because of inaccuracy. Describe what happened.
3) What couldFacebookdo instead (i.e. not inflating results) toget companies to advertise on their platform? Why should a company spend marketing dollars on Facebook?
4) Pick one Facebook metric of interest from the website below. Report how they are a) used, b) calculated, and c) relate best to which social media metric (awareness, engagement, attitudes, advocacy) (do NOT write about reach)