Component A is an individual written assignment consisting of a report focused on the application of marketing planning principles to a particular brand and a critical evaluation of marketing planning worth 100% of the overall mark. The word count is 3000 words 

·Reebok International Limited: Footwear and clothing company specialising in fitness, running and CrossFit sportswear. 
·Innocent Drinks: Producer of smoothies and juice. The company pledges 10% of all its profits to charity every year. 
·Neals Yard Remedies: Skin care, cosmetics and essential oils producer and retailer. Focus on natural and organic products.