a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing

The plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)

Executive Summary
Situation Analysis

Company analysis
Customer market analysis
Competitive market analysis
External market environment
SWOT analysis

Marketing strategy

Target Market
Product
Place
Promotion
Price

Implementation and control

Include any citations or references used.