Company is MAE music Arts Enterprises in Fort Lauderdale Florida they sell and repair music equipment please answer the following 3-5 pages with credible references the book were using is marketing framework 6th edition.
III.Marketing strategy (mission, marketing and financial objectives, needs the marketing offering is intended to satisfy and its competitive positioning) –
o Create a mantra for the company/brand. Mission statement o Establish marketing methods.
o Look into narrative branding: why did the owners start this company?
What has kept them successful and continually running the last 56 years.