Article Review – Individual Marketing happens all around us, every day. In order to help you recognize this, three article reviews are required. This is a form of a current events report, writing a summary that extracts and summarizes the major points relative to a particular topic area that we have discussed. This is to be written in a 750 to 1150 word, APA style, paper outlining: a) The topic considered b) summarizing the article c) stating how the article relates to your topic d) Your opinion of the article e) Two (2) ‘discussion questions’ concerning that article. Part of what determines the quality of the article is its source. The following are suggested: Ad Week, Advertising Age, Bloomberg Business Week, Crain’s regional publications, Entrepreneur, Forbes, Fortune, Harvard Business Review, Inc., and The Wall Street Journal. See me before you choose an article from any others.In the News’ Article Written Report rubricArea of EvaluationExcellentGoodNeeds ImprovementNotSatisfactoryTopic, Article Source, & Text, Chapter, & Pages Identified15 pointsQuality article clearly identified with text’s pages and sources properly cited12-15 pointsIdentified and cited source but is 6-12 months old. Article somewhat superficial.8-11pointsArticle is over 12 months old. Text references not identified.4-7 pointsDoes not meet previous criteria0 pointsArticle Summary, Including How It Relates to the Text’s Topic20 pointsComplete, clear summary & related well to text.15-20 pointsKey point(s) are mentioned but not covered sufficiently or related to text9-14 pointsArticle summary is short, with no key points identified5-8 pointsDoes not meet previous criteria0 pointsYour Analysis, Opinion25 pointsClear evaluation of article content with insightful application(s) to one or more marketing topic(s)18-25 pointsGood evaluation of content with application(s) to marketing topic10-17 pointsEvaluation of content is superficial with few applications to marketing topic4-9 pointsDoes not meet previous criteria0-3 pointsTwo Discussion Questions20 pointsThoughtful, discussion-creating questions15-20 pointsQuestions are of varying quality9-14 pointsQuestions are superficial or can be answered with €˜yes’ or ‘no€5-8 pointsDoes not meet previous criteria0-1 pointsWriting Mechanics10 pointsNo punctuation, spelling, word choice errors. Organization for optimum communication. Followed APA guidelines.8-10 pointsNominal level of errors in spelling, word choice, or organization5-7 pointsSignificant level of errors in writing mechanics. Did not use APA style.3-4 pointsWriting mechanics are well below professional expectations0-2 points