Develop an international marketing plan for an existing company (refer to the live case study on “Revamping the business of a telecom multinational in an Eastern Mediterranean market”). You will draw on key concepts from the lectures, assigned readings, and additional academic references to do this task. A comprehensive outline of key components of a marketing plan is provided in Appendix 1. Appendix 2 includes guidance on the word count.

Appendix 2: Guidance on the marketing plan word count Section Word Count (approximately)

1. Executive summary 90

2. Table of contents No limit

3. Introduction 100

4. Methodology 100

5. Situational analysis 600

6. SWOT analysis 400

7. Objectives 150

8. Recommended marketing strategy 410

9. Marketing mix strategies and tactics 600

10. Planning budget 250

11. Implementation and control 300

12. References No limit

13. Appendices No limit

You need to finish the 6-8 parts (1000words+) references requirement, about 10 resources.

Based on what my teammate wrote, continue writing for this paper.

Case

Revamping the business of a telecom multinational in an Eastern Mediterranean market