marketing plan for company NIKE
MAR 3803

MARKETING PLAN TEMPLATE

SLIDE 1 INTRODUCTION

Select a company:

Nike

Provide an Overview of the company

Name, date founded, Sales, Profit (loss), Executive Team

Stage of the company (Start-up, Growing, Maturing, Declining)

Product(s)

Marketing Goals of the company

SLIDE 2:Company Overview

Mission and vision statements

Slide 3: Market Analysis

Internal Environment

External Environment

Customer Environment

Competitive Environment

Slide 4: SWOT Analysis

Strengths, Weaknesses, Opportunities, Threats

2 Action Plans/Strategies

Slide 5: Marketing Objectives

Specific, measurable, and time-bound goals

Examples: Increase brand awareness by 20% in the next quarter

Slide 6: Target Audience

Detailed description of your ideal customer

Buyer personas if applicable