Identify one product or brand that you think is in the growth stage of the PLC ( product life cycle ). Describe the product industry and provide support for your position.
Identify a product or brand that you think is in a mature or decline stage or beyond. Describe the product industry and provide support for your position.
Describe the impact of the product or brand’s life cycle on the role of marketing mix variables (product, price, promotion, and place/distribution). In other words, how do these variables change over the product or brand’s life cycle?