, I’m giving you this question because you are familiar with this paper and helped me some of the portions of the paper. All you have to do work on the professor comment through the paper. Please let me know if you have any questions. You have plenty time to complete this inquiry. The attached (the question) is the professor comments for LinkedIn and Jive. I need help to address his comment which is there are areas that need to be revised, modified, changed, and add more information. Especially, in in the functional areas (HR, mission/vison statement) and marketing areas price, place, promotion and products aspects. Please use red font any changes you make or/and when you add any information throughout the paper. In other words, use red font for you answers to identify the original vs your work. Also, please don’t’ forget to cite/reference any information you use from outside.1LinkedIn Company ProfileLinkedIn is the worlds largest professional network on the Internet.Its members are able to create profiles to share their professionalidentities and are also granted the opportunity to interact with otherprofessional networks. The users goal is to expand their overallconnectivity in their areas of expertise. 1 LinkedIns first inception was in late 2002 by co-founder ReidHoffman. The site officially launched on May 5, 2003. During the first month in operation more than4,000 members had joined the network. The company currently has more than 350 million users in over200 countries and territories including over 39 million students and recent college graduates. Its currentgrowth rate is more than two members per second. 2 As of April 2015, half of LinkedIns total membershipis from the United States (U.S.), with another 89 million members from European countries. 3 Its memberscome from 200 different industries, including executives from Fortune 500 companies. In 2005,LinkedIn introduced new product lines such as jobs and subscriptions, and started providing a premiumservice for recruiters and researchers (site). In early 2011, the company filed for its first public offeringand traded its first shares on the New York Stock Exchange (NYSE). Its headquartered in MountainView, California. LinkedIn also has offices in various states within the United States and internationaloffices in Europe & Asia.4 Additionally, LinkedIn is currently available in 24 languages. The company hasover 7,600 full-time employees with offices in 30 cities worldwide. Currently, more than 2 millioncompanies have LinkedIn company pages. The U.S. is LinkedIns largest market contributing to morethan 60% of its sales. The company sales are growing significantly in EMEA and Asia-Pacific regions. 51 Breitbarth, W. (2013). The power formula for LinkedIn success: Kick-start your business, brand, and jobsearch. Austin, Tex: Greenleaf Book Group Press2 125 Amazing LinkedIn Statistics & Facts. (2014, February 9). Retrieved June 24, 2015, fromhttp://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/3 LinkedIn. (n.d.). Registered members of LinkedIn worldwide as of April 2015, by region (in millions). InStatista – The Statistics Portal. Retrieved June 23, 2015, fromhttp://www.statista.com.proxy.uchicago.edu/statistics/297485/linkedins-membership-worldwide-byregion/4 About Us | LinkedIn Newsroom. (n.d.). Retrieved June 19, 2015, fromhttps://press.linkedin.com/about-linkedin5 LinkedIn corporation. (2015). (). Austin: Dun and Bradstreet, Inc. Retrieved fromhttp://search.proquest.com/docview/230576850?accountid=303Figure 1 – Registered Members ofLinkedIn Worldwide, 2015ismoreWhenaccessyou beMission /VisionLinkedIns mission statementConnecttheworld’sprofessionals to make themproductive and successful.you join LinkedIn, you getto people, jobs, news,updates, and insights that helpgreat at what you do.6Currentmembersareattemptingtogainprofessional success whilecompanies seek out the besttalent.The companys vision is to Create economic opportunity for every member of the global workforce. 7This vision applies to every professional in the global labor force that has the ability to create and provideopportunities for others. According to Dan Nye, former LinkedIn CEO, LinkedIn will be the leader inbusiness networking. Its a productivity tool, used for professional people search, reference check,recruiting, finding experts and getting expert advice, and workgroup collaboration. 86 About Us. (n.d.). Retrieved June 20, 2015, from https://www.linkedin.com/about-us7 Sprung, S. (2012, September 7). LinkedIn CEO Jeff Weiner Shares Insights On Leadership. RetrievedJune 19, 2015, from http://www.businessinsider.com/linkedin-ceo-jeff-weiner-talks-about-leadership2012-98 LinkedIn presentation. (2010, September 7). Retrieved June 23, 2015, fromhttp://www.slideshare.net/jkwong5/linkedin-presentation-5150716Error! No text of specified style in document.3Company Structure and ManagementBoard of DirectorsThe board of directors at the company consists of the chairman, inside directors and outside directors. Thechairman of LinkedIn is the technical leader of the corporation and is expected and responsible forsmoothly and effectively running and managing the company. The chairman of LinkedIn has the criticalduty of communicating effectively with chief executive officers as well as other executives. The chairmanensures that the company business strategy is well planned and encompasses all of LinkedIns users andcompany stakeholders. Inside directors in the company are responsible for approving the companysbudget, and implementing and monitoring the companys business strategies. The internal directors areexpected to provide internal perspectives in regards to the board members. Outside directors play similarroles as the inside directors by ensuring there is strategic direction, and well laid corporate policies.Corporate LeadershipJeff Weiner is the current CEO of LinkedIn. He oversees the overall process of the company. He reports tothe chairman of the company who is the founder of LinkedIn. The leadership of LinkedIn has adecentralized form of leadership ensuring all the companys employees know their roles and duties.LinkedIn has chief operation officers who work together with the CEO in the management of thecompany. The Chief Financial Officer (CFO) is in charge of the financial activities of the company. TheChief Marketing Officer (CMO) is in charge of marketing strategies of the company, and ensures that thecompanys main objective is being met via effective marketing techniques.Executive Officers 9Reid G. HoffmanJeffrey WeinerSteven J. SordelloJames Kevin ScottMichael GamsonMichael John CallahanTitleChairmanChief ExecutiveOfficer, DirectorSVP, Chief FinancialOfficerSVP, Engineering &OperationsSenior Vice PresidentVice President201420132012$15,637,153.00$ 49,071,264.00$1,175,400.00$ 6,541,136.00$ 9,812,676.00$ 645,300.00$ 9,382,054.00$ 6,279,187.00$ 626,970.00$ 6,894,383.00$ 9,266,328.00$ 6,206,155.00$ 626,970.00Figure 2 – LinkedIn Executive Compensation10LinkedIn relies mostly on Internet services and most of the companys activities are online, thus the ITmanager has to be very vigilant on his or her work. LinkedIns CEO is in charge of senior managementand presides over executive meetings. The chairman leads the supervisory board or the governance of thesupervisory board. The board of directors in the company is made up of the CEO and the CFO. The mainfunction of the board is monitoring the corporate managers by playing the role of advocates to thecompany. The board of directors plays a vital role, ensuring that the company meets its objectives andgoals as well.11Figure 3 – LinkedIn’s Products for Members1789 LinkedIn corporation. (2015). (). Austin: Dun and Bradstreet, Inc. Retrieved fromhttp://search.proquest.com/docview/230576850?accountid=30310 LinkedIn corporation. (2015). (). Austin: Dun and Bradstreet, Inc. Retrieved fromhttp://search.proquest.com/docview/230576850?accountid=303The CEO is responsible for implementing the boards decision and initiatives. They also ensure that thereis smooth running of the company. The Chief Financial Officer (CFO) is the general manager in financialmatters of the company and is in charge of financial data. The CFO also manages reviews, analyzesreports, prepares budget, and monitors the expenditure and cost of the company. 12Functional AreasLinkedIn was founded on the principle to make professionals more effective. The company strategydifferentiates from a Social Network Service (SNS), as Professional Networking Sites (PNS) are builtaround business and maintaining the network on professionalism and productivity rather than personalrelationships.13 A professional network has a high quality user base and LinkedIn leverages its user baseand targets passive candidates to attract advertising and increase profit margins. Since its inception in2003, the company has built good relationships with professionals who found the service beneficial fornetworking, finding jobs and promotion. Additionally, LinkedIn serves the interest for companies to findexperts, recruit staff, and seek advice.The company has several business units that focuson differentaspects of day-to-day operations of its membersandcustomers. Each unit has a role that plays a keypartinkeeping the company competitive in a growingmarketplace. Some of the business units are HumanResources /Recruitment, Administration, Marketing & Sales,Research &Development, Finance & Accounting, and ITSupportand Customer service. The three most importantareas of thecompany that drive revenue are hiring, marketing,and salesproducts. One of the company strategies is toexpand itsinternational market presence. The company is the best advantageous social networking site that connectsjob seekers and employers.Marketing & SalesProductsLinkedIn markets its products and services to large and smallenterprise consumers. Through LinkedIn’s product platforms, the company revenue generates from threedifferent sources: talent solutions, marketing solutions and premium subscriptions. 1411 Pederson, J. P. (2009). International directory of company histories: Volume 103. Detroit, Mich: St.James Press.12 Nisar, T. M. (2007). Investor influence on company management. Bradford: Emerald Group Press.13 Muzumdar, Siddharth. "LinkedIn Part 3: The Appeal and Uses of Talent Solutions." The Wordy Nerdy Pedantic. 28 Oct.2014. Web. 16 June 2015. <https://purposeofexistence.wordpress.com/2014/10/28/linkedin-part-3-the-appeal-and-uses-of-talentsolutions/>.14 Social Networking Sites in the US: Market Research Report. (n.d.). Retrieved June 6, 2015, fromhttp://www.ibisworld.com/industry/social-networking-sites.htmlError! No text of specified style in document.5The largest amount of LinkedIns revenuecomes from its talent solutions businessunit, the service for recruiters. 15 Marketingsolutions is for advertising contacts, whilepremium subscription revenue comes fromFigure 4 -LinkedIn Products for Customers180selling services to consumers. In addition,Linkedin believes that their product isuseful to its members leading them to beproductive and successful. LinkedInaccomplishes this by providing them toolsfor networking, unlocking future career opportunities, building professional identity to attractopportunities, and opening learning opportunities in order to grow professionally. People can join bycreating a free account that summarizes their professional expertise, educational achievement, as well asother career related information. Members can connect with otherProfessionals or invite friends, coworkers and acquaintances to joinLinkedIn. Once joined, membersare able to search for jobopportunitiesandpotentialcustomers.16Talent SolutionsMore than half of the companyrevenue comes from LinkedInsTalent Solutions line17 . Thisproduct solution is used primarilyby company recruiters andenablesenterprisesandprofessional organizations to moreeffectively search and find a widercandidate base. Along with thisservice, LinkedIns messagingsystem, InMail, allows for ease ofcontacting the ideal candidate.RevenuefromLinkedInsFigure 5 – LinkedIn’s Revenue Growth since Q1 200915Muzumdar, Siddharth. "LinkedIn Part 3: The Appeal and Uses of Talent Solutions." The Wordy NerdyPedantic. 28 Oct. 2014. Web. 16 June 2015.<https://purposeofexistence.wordpress.com/2014/10/28/linkedin-part-3-the-appeal-and-uses-of-talentsolutions/>.16 "LinkedIn’s Product Platform." LinkedIn Newsroom. Web. 19 June 2015.<https://press.linkedin.com/products>17 http://www.statista.com.proxy.uchicago.edu/statistics/297485/linkedins-membership-worldwide-byregion/.recruiting service comes from the subscription period, which consists primarily of annual subscriptionsthat are billed on a monthly, quarterly, or annual basis. Placements of job postings, which generally runfor 30 days, allow recruiters to search the entire database and use filters on best fit candidatesimmediately.18 This much wider availability of resources enhances the chances of finding the idealcandidate that is a perfect fit for the role.Marketing SolutionsMarketing Solutions, LinkedIns second solutionoffering, contributes to 20.5% of its quarterlyrevenue, and has undergone a strategic shifttowards content marketing, as Jeff Weiner stated inhis quarterly earnings call.19 LinkedIn is the bestsocial networking site for connecting job seekersand employers. Its acquisition of Bizo and thelaunch of Direct Sponsored Content will increasethe pace at which organizations use LinkedIn fortheir content marketing efforts. 20 LinkedInintroduced an application platform which permittedonline users to be embedded with other membersprofiles. 21Figure 6 – LinkedIn’s New Scoring Tool for MarketingSolutions 185The platform application enables members to190Figure 7 – LinkedIn blog postings within LinkedInsdisplay their latest Free versus Premium Accountswebsite.22 LinkedIn has allowed businesses to postand list their products and services on their profiles18 Muzumdar, Siddharth. "LinkedIn Part 3: The Appeal and Uses of Talent Solutions." The Wordy NerdyPedantic. 28 Oct. 2014. Web. 16 June 2015.<https://purposeofexistence.wordpress.com/2014/10/28/linkedin-part-3-the-appeal-and-uses-of-talentsolutions/>.19 Muzumdar, S. (2014, October 28). LinkedIn Part 3: The appeal and uses of Talent Solutions. RetrievedJune 16, 2015, from https://purposeofexistence.wordpress.com/2014/10/28/linkedin-part-3-the-appealand-uses-of-talent-solutions20 Muzumdar, S. (2014, October 27 LinkedIn Part 2: What it offers and how its offerings shape up itsfinances. Retrieved June 16, 2015, fromhttps://purposeofexistence.wordpress.com/2014/10/28/linkedin-part-3-the-appeal-and-uses-of-talentsolutions21 Muzumdar, S. (2014, November 3). Adapted from, LinkedIn Part 2: What it offers and how its offeringsshape up its finances. Retrieved June 27, 2015, fromhttps://purposeofexistence.wordpress.com/2014/10/27/linkedin-part-2-what-it-offers-and-how-itsofferings-shape-up-its-financesError! No text of specified style in document.7connected to LinkedIn. The users are allowed to comment on the various products and services, as well asprovide reviews. Their momentum email platform allows LinkedIn to handle and manage large numbersof emails sent to millions of users daily. The Momentum platform has enabled efficient communicationamong LinkedIn users according to Forbes.23Premium SubscriptionsPremium Subscriptions charges users for extra features that allow them to be more transparent with theirnetwork. 24 The company offers free services for creating an account but it does charge for upgrading anaccount for certain benefits such as: allowing users to get a complete picture of who is viewing theirprofile, the ability to view full profiles of distant connections (2 nd and 3rd degree profiles), to accessInMails to start conversations more quickly, and to enhance the way of researching the right people byfiltering various subscription levels.25With Premium Subscriptions, users can message others without connecting to them. Premium accountsubscribers account for only 19.7% percent of LinkedIns total revenue. LinkedIns revenue streams arefrom the total number of active users and site visits per day.2622 Carter, B. (2013). LinkedIn for business: How advertisers, marketers, and salespeople get leads, sales,and profits from LinkedIn. Indianapolis, Ind: Que Pub.23 Moosend Adopts Message Systems’ Industry-Leading Momentum Email Infrastructure Platform.(2015, February Retrieved June 27, 2015, from http://www.prnewswire.com/news-releases/moosendadopts-message-systems-industry-leading-momentum-email-infrastructure-platform-300029821.htmlFigure 8 – Trends in LinkedIn Use19124 Muzumdar, S. (2014, November 3). Adapted from, LinkedIn Part 2: What it offers and how its offeringsshape up its finances. Retrieved June 27, 2015, fromhttps://purposeofexistence.wordpress.com/2014/10/27/linkedin-part-2-what-it-offers-and-how-itsofferings-shape-up-its-finances/25 Stemann, L. (2014, September 8). Advantages of a LinkedIn Premium Subscription. Retrieved June 27,2015, from http://www.business2community.com/linkedin/advantages-linkedin-premium-subscription099562726 Social Networking Sites in the US: Market Research Report. (n.d.). Retrieved June 6, 2015, fromhttp://www.ibisworld.com/industry/social-networking-sites.htmlMarket GrowthLinkedIn users are spending more time on the website. As shown in Figure 8 above, members arespending at least 3 hours per week on the platform. 27 LinkedIn Company introduced a two-factorauthentication which prevents hackers from accessing a users emails and profile(s). The two-factorauthentication message system is linked to Momentum email platform for the purpose of security to theusers. Their highly skilled workforce has made the company remain the top leading company inprofessional networking. LinkedIn adds value to their products by establishing good customerrelationships and efficiency in communication via the network. The company updates its interfaceoccasionally for efficiency of users. The company introduced an application platform which permitsonline users to be embedded with other members profiles.Value Chain AnalysisValue chain analysis is important for any organization. History has shown that the more value anyorganization creates, the more profitable it is likely to be and the stronger competitive advantage. In otherwords, if companies are looking for areas in which they can gain an edge over their competition, the valuechain analysis tool is one to consider. 28 The ultimate goal of the value chain analysis is to provide aproduct that has the highest value at a competitive price.In LinkedIns case, the company creates value with a passive recruiting tool that recruiters are able toutilize and reach passive candidates. This is done using effective targeting via powerful features likeviewing others connections, such as InMails which has the capacity for any LinkedIn member to contactany other LinkedIn member for endorsements and recommendations.The company strives to appeal to customer needs, as well as taking customer concerns into consideration.The company understands that keeping their members happy is what continues to allow the organizationto flourish. The majority of LinkedIns members are highly educated professionals who frequently updatetheir profiles. This gives the company the opportunity to increase revenue on values-added services.Users have free access to a LinkedIn profile for publishing however there is also limited access to thesites database of users profiles and InMails services. 29 LinkedIn creates the greatest value for theircustomers through their services in a way that is sustainable and effective.LinkedIn is focusing towards improving procurement and technology. The company is ensuring thatproduction and operations are prioritized for better performance, which in turn will favor the customers.The value chain is further illustrated below. 3027 Trends in LinkedIn Use: More Time, Connections, Company Pages. (2014, May 6). Retrieved June 24, 2015.28 Arline, K. (2015, January 26th). Business News Daily. What is a Value Chain Analysis? Retrieved on June16th, 2015 from http://www.businessnewsdaily.com/5678-value-chain-analysis.html29 http://www.marketingcharts.com/online/trends-in-linkedin-use-more-time-connections-companypages-42485/30 Buggey, T. (2007, Summer). Storyboard for Ivan’s morning routine. Diagram. Journal of PositiveBehavior Interventions, 9(3), 151. Retrieved December 14, 2007, from Academic Search PremierdatabaseError! No text of specified style in document.9Customer Value RequirementsCommunicateIncrease Business RelationsJob SearchRecruitment firms/customersValue deliveryDesign and DevelopmentAudience ResearchSimplified InterfaceHardware ProvisionInfrastructure ProvisionMarketingLinkedin AnswersViral MarketingJob ClassifiedsProcurementUsers by inviteLarge amount of companies & geographicalareaUser profile provisionFree ServicePremium ServiceDatabasePlatformProductionSimplified user profilesPremium usersFree usersAdvertisersEffective grouping of usersConnections between various usersAdvertising servicesFigure 9 – LinkedIn Value Chain Process 195Jive Company ProfileJive is the main supplier of present day correspondence and coordinatedeffort answers for business. The company goal is to apply effectiveinnovations that help workers, accomplices and clients work bettertogether.31 A huge number of clients and a considerable amount of theworld’s best organizations depend on Jive to work around the clock to accomplish work, charm theirclients and stay ahead of their rivals. Its business offers a top leading Jive Social Business Platform that31 Hartley, Robert F., and Cindy Claycomb. Marketing mistakes and successes. Wiley, 2013.allows businesses to communicate, collaborate, and create and share content through internal socialnetworks for employees and external communities for customers and partners to engage with each otherand the business.32Jive Software, Inc. gives correspondence and cooperative answers for organizations, government offices,and various other ventures. 33 The organization’s Jive platform permits organizations to unite, impart, andteam up with representatives, clients, and accomplices. Jives product offerings are conveyed in twodesigns, including Jive internal for worker systems; and Jive external for open groups. The organizationlikewise offers Jive suggestion motor, a client interface, to track, expend, oversee, and channeldiscriminating business data, interchanges, and activities. Jive suggestion motor also engineersapplication programming interfaces that empower bi-directional trade of substance, discussion, streams,and information in the middle of Jive and different frameworks. Additionally, Jive suggestion motorprovides Jive Anywhere which empowers clients to import content into the Jive stage that can be seen ona Web program.Jive offers modules to incorporate with the Jive platform, for example, endeavor incorporations, advancedgamification, external groups, ideation, and video. Also, it gives proficient administrations, includingmethodology counseling, undertaking administration, specialized mastery, and instruction and preparing. 34Jive offers its items and arrangements through direct deals association, as well as through affiliates,outsourcing sellers, and framework integrators. It serves counseling administrations, instruction, moneyrelated administrations, social insurance, life sciences, assembling, retail, information transfers, andinnovation commercial enterprises in North America, Latin America, Europe, and the Asia Pacific. JiveSoftware, Inc. was created in 2001 and is headquartered in Palo Alto, California. The majority of thecompanys business is from within the U.S. while almost a quarter of sales come from internationalcustomers. Jive Software has 5 locations within the U.S. as well as international offices in Australia,Brazil, France, Germany Israel, the Netherlands, Sweden and the UK. 35Mission StatementJive Software, Inc.s mission statement is: We’re determined to help individuals and associations workbetter together by catching the best of what each individual brings to the table. Our items empowerindividuals to do the best work of their lives with innovation that adjusts to their way not the other way. 36Company Structure and Management32 Jive software, inc. (2015). (). Austin: Dun and Bradstreet, Inc. Retrieved fromhttp://search.proquest.com/docview/230572274?accountid=30333 Büchner, T., Matthes, F., & Neubert, C. (2009). A Concept and Service based Analysis of Commercialand Open Source Enterprise 2.0 Tools. In KMIS (pp. 37-45).34 Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, andprospects for the study of social technologies in organizations. Journal of ComputerMediatedCommunication, 19(1), 1-19.35 Jive software, inc. (2015). (). Austin: Dun and Bradstreet, Inc. Retrieved fromhttp://search.proquest.com/docview/230572274?accountid=303Error! No text of specified style in document.11Board of DirectorsThe Board of Directors of Jive Software (the "Organization") sets eleva…