According to Hunt, Mello, and Deitz (2018), “social media monitoring (or social listening) is the process of identifying and assessing what is being said about a company, individual, product, or brand on the Internet” (p. 427). Answer the following questions;

Why do marketers track social media activity?
Which social media metric is a great indication of interest?
What are the five types of metrics?
What is the most common metric? Explain your answer.