How is the role of social media in sports evolving? For example, will revenue generation become more important than fan engagement in future social media programs?
Will social platforms (e.g.Twitter and Facebook) become meaningful distribution platforms for live games or will social media primarily focus on short form content and engagement?

https://www.90min.com/posts/6546643-30-biggest-social-media-accounts-in-sport
https://www.si.com/nfl/2019/04/24/nfl-draft-social-media-kyler-murray-nick-bosa-josh-allen-old-tweets-cleanup
https://blog.globalwebindex.com/chart-of-the-week/sport-social-media/
https://sproutsocial.com/insights/social-media-in-sports/