How can social media marketers use social entertainment to meet branding objectives?
What are the types of social entertainment? Give at least 1 example of an actual game of Social TV show etc. you’ve interacted with
How are brands using social music, social television and social celebrity for brand messaging?
What is the relationship between social commerce and e-commerce?
How do social shoppers use social media as they move through the consumer decision- making process?
How do ratings and reviews provide value for consumers and e-retailers? Provide 1 example of a recent purchase you made and what ratings or reviews mattered.