Complete Part 1 and Part 2 assignment. 

PART 1:
LG is introducing a TV with a 77 Ultra HD TV wide screen that has higher screen resolution than other TVs and advanced signal processing system. The TVs introductory price is $5,000.

Who should be LG’s initial target market: explain the target consumers demographics and psychographics?
How would you identify the innovators for this product?
Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.

PART 2:

Do you make an effort to purchase green products? Would you pay more for the green product?
Provide 1 example of how companies has tried to use going green as a sales pitch.