Hi Kirakanusu, The U- 1 Discussion Board that I’ve chosen is on IPOD which will need to be revised or it can be written on BLUESMART SUITCASE, which is something different that no one else has written about yet. The U-IP is a project for written paper is followed by my Discussion Board topic for others to comment on. Do you see where I’m coming from? The person that was supposedly be helping has not been feeling well, which left me past due in my assignment. PLEASE HELP! Let me know if you have any questions. Note: If you’re able to revise the U-1DB done before 11:30 p.m. (cst) tonight, that would be great.Advanced Entrepreneurship (MGMT422-1503A-02)Unit 1 Discussion Board(Intrapreneurship & Entrepreneurship)Deliverable Length: 4-6 paragraphsAssignment DescriptionThe purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences asthey relate to course content and the DB question. Because it is not possible to engage in two-way dialogueafter a conversation has ended, no posts to the DB will be accepted after the end of each unit.Library Research AssignmentUsing the library, Internet, or any other available resources, to define the term innovation. Then, research what youthink is an example of an innovative product or service. Include the following within your discussion:What is your product, and why do you feel the product you have selected is innovative within its industry?How was the product introduced to the market, and which approach was usedentrepreneurship orintrapreneurship?What were the advantages or disadvantages resulting from using the particular approach?What were the challenges faced in bringing the innovation to market?I came up with something different called BlueSmart Suitcasehttp://www.forbes.com/sites/michellegreenwald/2015/01/12/top-11-innovative-products-and-services-of2014/iPhone or BlueSmart SuitcaseIntrapreneurship & EntrepreneurshipUnit 1 Discussion Board (Please Revise)Innovation is bringing creativity to life. An innovation can be small, large, complex, orsimple. Innovations are not just technical achievements, but designs as well. The industry, style,and type of an innovation are all irrelevant; the impact is what determines its qualification.Innovation links to the growth and performance through the improvements in quality,productivity, efficiency, market share, and competitive positioning. It adds value by altering oldpractices and forms. Businesses that dont innovate may be demolished by the ones who do. Aninnovative product is a product that makes that leap into the benefits to costs quota in some areaof venture (What is innovation, n.d.).The iPhone is a great example of an innovative product. The iPhone is a multimedia andinternet enabled smartphone designed and marketed by Apple, Inc. The success of the phone iscentered on the flexible features it provides. The functionality and features of the device areenough to show superiority over all other smartphones, enough to attract user without the need ofadditional effort from promotions to boost the desire of the device. The main task is to make itscharacteristic known to the public and make the device available for customers withoutdisappointment, which has been a huge success in the past. The iPhone has innovative attributes that are notavailable with other smartphones. With every new iPhone launch more people want to have the device withthem, therefore the sale of the device is making history (The innovative product known as iPhone, 2011).The device was introduced to the market by Steve Jobs, however it was nearly six monthslater before the device was available to the public. The iPhone was known to be revolutionarywith an innovative design. It gained a burst of attention because it required very little hardware.AT&T became an exclusive distributor of the device. The approach used in introducing it wasintrapreneurship. Since Steve Jobs used AT&T to introduce the device, he was behaving like anentrepreneur, but with a larger business (Fidlin, 2011).One of the big disadvantages of releasing the iPhone with AT&T is that many customerswould have to switch their current mobile subscription to AT&T in order to get an iPhone. Thiscould cause them to obtain early termination fees with their current carrier, deposit fees withAT&T, and possibly higher monthly rates. The customers already with AT&T wouldnt have aproblem getting the phone, other than a possible increase in monthly charges.Apple faced many challenges when trying to bring the device to the market. They had toobtain operating permits from the FCC, patents on all their software, and the short battery life.With new each release, a new issue arises with problems with the phone. With the first iPhonethere was the problem with the proximity sensor on the phone not being good enough, resultingin dropped calls. Not to mention the strain on the battery life on the phones wouldnt supportmany of the features available. The third generation iPhone had a plastic back which resulted inoverheating and melting. The icons would often show the wrong applications or disappear. Andwith the iPhone 4 when people hold the phone their hand covers the antenna resulting in droppedcalls, as well as the volume rocker not working correctly. As with any device there are going tobe problem when its introduced to the market. Its up to Apple to correct these problems andmake the customer happy and keep coming back for the next generation (Problems with iPhone,2010).Fidlin, D. (2011). The history of the iPhone. Retrieved November 7, 2011 fromhttp://www.ehow.com/about_5377961_history-iphone.htmlProblems with Iphone. (2010). Retrieved November 7, 2011 fromhttp://www.buzzle.com/articles/problems-with-iphone.htmlThe innovative product known as iPhone. (2011). Retrieved November 7, 2011, fromhttp://www.212articles.com/the-innovative-product-known-as-iphone/What is innovation? (n.d.). Retrieved November 7, 2011 fromhttp://www.bia.ca/what-isinnovation.htm