Healthcare Accounting/finance: discussion 2

After reading the article, please include your thoughts on whether Apple should or should not enter the automotive industry. Depending on which side you take, discuss the challenges or obstacles they face or forfeit. How does your response change your perception of their corporate image?

URL: http://finance.yahoo.com/news/if-apple-wants-to-transforms-cars–it-should-build-this-instead-of-electric-plug-ins-201159379.html