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GC4W website data analysis

GC4W website data analysis

For your performance analysis report, your teams analysis must include the following reports:

Provide an overall site analysis (analyzing the acquisition and behavior reporting) 

Acquisition – how traffic is coming to the website – through search, social media, referred? (these are things you should analyze) 

Behavior – channels – drill down (acquisition + behavior) – need both? 
Acquisition – users / behavior – bounce and pages, etc. 
Referral – lists of sites that are running report – sending traffic to us.
Someone else mentioning your site 
Any site that is pointing back to you is a referral

Behavior

Overview page to see how everything is progressing 
Site content – supplemental report (different pages people visited and how much) 

Acquisition metrics: is the volume of visitors and visits to your website
(users, sessions, new users) 
Behavioral metrics: tells you how engaged the visitors are on your site
(average time on site (avg session duration, bounce rates)

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