External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) Assignment Details: 

Complete an External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) for UNITEDHEALTH GROUP.  For the CPM, the primary competitors are Cigna, Humana and Anthem. 

Include analysis for competitive position, opportunities and threats and conclusions.

Book Reference
David, F., David, F., & David, M. (2019). Strategic Management Concepts and Cases A Competitive
               Advantage Approach  (17th ed.). Upper Saddle River: Pearson.