Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.

Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

· How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?

· Who are Magnolia Brands’ major competitors?

· What other factors are affecting the growth of Magnolia Brands?

· What internal factors must be considered for Magnolia Brands to achieve its vision and mission?

· What are some of Magnolia Brands’ strengths and weaknesses?

· How does the new show represent an opportunity in the home remodeling industry?

· What challenges or threats might Magnolia Brand face?

· What measurements can be used to determine if the new show is successful?

· What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?