Todays organizations face constant pressure to change and a wide range of ethical issues can affect business, management, and organizations. The ability of companies to be ethically responsible has become a serious challenge and may result from issues of sustainability. Therefore, it requires sophisticated tools to meet these challenges. Integrating ethical analysis into strategic management can reveal many new different opportunities in businesses (e.g., reputation gains, and so forth). 

Please explain how ethical challenges can be turned into business opportunities (e.g. performance, and so forth)?
Does being ethical could result in a better performance?
What are the factors that may lead up to business criticism?