Question-  how Blockchain technology can be implemented to reduce ad fraud and cost while meeting consumers increasing expectation for excellent customer service? 

1- Introduction
2- subject info
3- conclusion
4- References with proper citation with APA format
Submit a 5 page paper (APA style) detailing the how Blockchain technology can be implemented to reduce ad fraud and cost while meeting consumers increasing expectation for excellent customer service?
Reflection One (R1) is an essay assignment. 
Reading info
 

What Blockchain Could Mean for Marketing https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing 
A Clearer Picture http://c2claritymedia.com/wp-content/uploads/accountability-transparency-in-media-today.pdf
Competitive Info: Digital Ad Fraud To Hit $22B By 2020 http://www.insideradio.com/free/competitive-info-digital-ad-fraud-to-hit-b-by/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html
Are You Ready to Meet Customer Expectations in 2018? http://fieldservicenews.com/ready-meet-customer-expectations-2018/

 How the blockchain is changing money and business | Don Tapscott 
 YouTube URL: http://www.youtube.com/watch?v=Pl8OlkkwRpc 
 Ad Fraud: What you need to know about the 7 billion dollar problem 
 YouTube URL: http://www.youtube.com/watch?v=PVJEUKJ94ok
 Marketing Live 2018: Marketing Innovations Keynote 
 YouTube URL: http://www.youtube.com/watch?v=MmfaZV96x7A